Most B2B businesses know SEO is beneficial but are not necessarily sure why it’s such a useful marketing tool. SEO creates a pathway for direct access to your target market, makes your business’ website more user-friendly, and, of course, heightens the visibility of your brand. Understanding...

According to recent statistics, CEOs tend to distrust marketing. Hyperboles, commercial marketing hype and long-form content don’t resonate with CEOs like they do with other marketing personas. Interestingly, video marketing is one of the most effective ways to capture the attention of a CEO. When...