Moz Local vs. Yext
Are you a small business owner wanting to increase your online profile and get more customer clicks on your site?
Are you a big company that is trying to increase online visibility among your many franchises or locations spread out over the country?
Are you a local business fighting against the big corporations for attention and revenue?
With so many mysterious algorithms running behind the façade of big search engines like Google, it’s difficult to know which local listing service to trust to give you the results you need to succeed in your business.
Two options are the online listing services Moz Local and Yext. This guide will take you into the details of each online listing service and give you the pros and cons of Moz Local vs Yext.
In a high-tech, social media world in which every business is fighting to stay afloat, knowing the right online platform to promote your local business is key. Follow our guide covering the details of Moz Local and Yext, and you’ll be one step closer to increasing your online profile and seeing your business soar.
Moz Local: The Basics
Moz Local is an online business listing service that costs $84 a year at the minimum. Moz Local will charge you this annual rate per location, so if you own a franchise, you’ll pay $84 per year per franchise. For small businesses with one location, listing on Moz Local could be a good experiment because it is so inexpensive and economical.
The basic idea behind Moz Local is that it makes listing your business more efficient and consistent across search engine and app platforms.
Why Listing at Moz Matters
Big search engines and apps like Google, Neustar, Factual, Foursquare and more use online listings to deliver content to their users. But if a search engine cannot find your content, then new customers are not going to be able to find you and consider you as a future service or business. A business owner must deliver consisted, factual listings to each of these apps and search engines to ensure that they receive the very best attention online. That’s where Moz Local comes in. The business owner simply uploads one listing that includes basic information (known as NAP):
- phone number
Then, Moz Local submits that simple listing to a group of well-known search engines and apps.
Moz Local: Reporting Features
A fairly recent addition to Moz Local is its reporting features. Let’s say you are managing listings of several locations for one business. In our example, we’ll go with a doctor’s office that is located in several suburbs of a larger city.
- As the owner of this business with multiple locations, you’re curious about how many people are finding your listing and over time how many people are finding your listing.
- Moz Local has deployed an analytical reporting feature that can show you how many people per location are finding your listing through Moz Local. But know that this is very basic reporting.
- You can use this information to at least anecdotally determine if you are getting new clients and customers through the Moz Local interface. You can follow up with a survey to ask them how they found you as well.
Moz Local: What is to come
Moz Local also has been working on expanding the efficiency of its reporting, and reports that it soon will be offering clients the ability to export analytics directly from the client’s customized Moz Local dashboard into Excel spreadsheets and convert them into PDFs.
Now, one thing you need to know about Moz Local is that it will give you data on the large search engine platforms and more well-known apps like Foursquare. But once you upload your business’ listing (known as a NAP for name, address and phone number), Moz Local will blast this information into cyberspace. Lots of smaller search engines and apps may pick it up, but their reporting is not advanced enough to give you data on these smaller players. If knowing every search engine and app that picks up your listing is important to you, then you’ll be disappointed with this feature in Moz Local.
Moz Local vs Yext: A Comparison
Yext works in a similar way to Moz Local, but it does offer business owners a bit more detail and flexibility in describing their companies and its analytics are more detailed. Note that you will pay for more detail, and that can add up if you have multiple locations. For example, whereas you submit only your name, address and phone number (NAP) to Moz Local, you can submit additional information to Yext. Some examples of the kinds of additional information you can submit to Yext include:
- menus for restaurants
- map markers for location
- company logos
- payment options for customers
- products and/or services offered to customers
- hours of operation and more
With Yext, you are going to get consistent online business listings, but they will be jam packed with information about your business and answer your potential customers’ questions before they even reach you. You make it easy for them, which could in turn make it easier to close a sale.
Yext: Expanded Directory
In addition, whereas Moz Local does not report back all of the search engines and apps your business listing was submitted to, Yext does. Yext delivers the detailed listing of your company to more than 90 maps, apps and search engines — greatly increasing your visibility online and helping your listing pop up in the millions of online searches done every day.
Yext also gives customers a content management system dashboard showing the many smaller directories and apps the listing was submitted to — which gives you more detailed information about the reach of your online business listing.
Price May Matter
A final difference between Yext and Moz Local involves the pricing plan. Moz Local will charge you $84 per location. Let’s go back to that doctor’s office. What if you have 10 locations in the midst of a large city? You’ll pay $840 to list just the name, address and phone number (NAP) if you go with Moz Local. Yext is going to give you significantly more detail in your listing and will give you more detailed statistics on the reach of your listings and what those listings are — but you will pay in price.
Yext has four pricing plans to fit different businesses and their needs. There is the Emerging level at $4 a week, the Essential at $9 a week, the Complete at $10 a week and the Premium at $19 a week. If you go with the Premium of those 10 locations, you’re talking about $9,900 a year to maintain the listings online.
The Importance of Listings
There isn’t a perfect online listing service, but Moz Local and Yext both address customer needs and the challenges of online marketing in helpful ways. As a business owner, you have to decide how much you need to invest to get the results you need. SEO (search engine optimization) is critically important in the world of online marketing and commerce. Search engines have algorithms that keep certain content to the top of search results. So having an online listing service that can provide consistent listings to a directory of apps, search engines and maps is key.
- Yext has access to more than 90 of these resources, while Moz Local includes only the major ones.
- Clearly a larger company can invest more money into these services, but the bottom line is to get online and utilize some kind of online listing service.
- You can start small and test out the services to see if they bring new clients and customers to your site, and then go from there.
Commerce is Online — Don’t Miss Out!
In conclusion, the decision to use an online local listing service ultimately is up to you – but business owners beware: In this social media savvy world, your business needs every chance it can get to get in front of the eyes of customers who shop online.
There isn’t any successful business in the United States that is not hurt by refusing to get online. Search engine algorithms keep potential buyers from seeing your content and even knowing about the great products you have to offer – and that’s why you need to consider increasing your online presence by listing your business on a local online listing service such as Moz Local or Yext.
The decision is up to you, whether you choose Moz Local or Yext..
..Get online and get listed!