Marketing Urgent Care Clinics: The Essentials
Unlike a primary care physician or retail establishment, urgent care centers operate on an as-needed basis when it comes to care. Instead of a long sales cycle, urgent care clinics experience bursts in business. Therefore, the marketing goal for urgent care centers is to establish a memorable presence so when people do need urgent care, they know where to turn.
3 Ways Urgent Care Clinics Can Reach Their Target Audience
Today, 75 percent of health consumers research the Internet for information on their symptoms, health care providers, and what they should do. To successfully reach your target audience, invest in a highly optimized digital strategy that focuses on user outreach. To do this, health care clinics must:
- Invest in a great website. Since 80 percent of patients now find their healthcare provider online, it’s vital to ensure your website is attractive, professional and user friendly. Key pieces of information that should be prominently displayed on every page include your location, hours of operation, services and how to contact you.
- Cater to mobile users. Today, 63 percent of adults use their smartphone to browse the web. It’s more important than ever for urgent care clinics to invest in responsive web design that adapts to any device viewing the page. Mobile users are more likely to abandon a page if it doesn’t adapt to their screen, so it’s urgent to cater to a mobile audience.
- Invest in local SEO. Once you have an effective website, ensure people can find you. By investing in local SEO, you ensure local patients and clients are able to discover your urgent care clinic when searching for health providers in your city, county, or region. By partnering with a strategic marketing firm like OneIMS, you can guarantee ranking for the geographical terms pertinent to your business.
- Get listed in local directories.Local directories establish credibility while increasing the likelihood your urgent care clinic will rank for the associated keywords.
Marketing Balance in Urgent Care
Successfully balancing these components is a challenge for even the most experienced marketing professional. At OneIMS, we have the experience and expertise necessary to bring your digital marketing campaign to life. Contact us today to learn more about our digital marketing management services.