B2B MARKETING

How to Reach Local Clients

A big percentage of Internet users searching for services or products are specifically on the lookout for local companies. Even if your business’ priority is interaction on your site with B2B clients or prospective clients, localized SEO is an enormous asset. That is why local SEO for your company is more important than ever. Read on to learn five steps to take that will make your company a highly regarded local business.

The Five Best Location Based SEO Tactics

  1. Classify

    It is important to ensure you have properly categorized your business on the web. Pick the category that best represents your business. Failing to do this will result in your business not showing up at all in a search engine, which is something to avoid.

  1. Inform

    Locals need a simplified rundown of what you and your business offer. Make sure operating hours, services provided, contact information and location are easily found on your website. Posting a few pictures of your building, if applicable, helps people to know what to look for when driving to your location.

  1. Review

    Positive reviews that are easy to find help bring in business. Make sure yours show up in Google. If you happen to get a bad review, address the problem. Customers appreciate businesses who try to make things right, and reviews are a big part of building a solid reputation.

  1. Place pages

    Bing, Yahoo and Google all offer a business directory, but, to make the directory work for you, you have to enter your business. Set up a business profile on all three of these sites, and include your keywords. Contact details must be correct and read the same as your webpage. Ad pictures and video clips to help with visuals. Finally, do a search on the three engines to make sure your business pops up and leaves a good impression.

  1. Connect

    Show your community you are an active member. Write a few blogs about local happenings and make it relevant to your customers. Readers will be more than happy to share this information with others. Social media accounts can work well too. Just make sure you link to quality sources. Large numbers of links won’t do you any good; always choose quality over quantity.

Contact OneIMS today to learn more about local SEO.

 

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