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Forget the Meeting: Use Video to Speak to the CEO

Video Marketing: How to Reach the CEO

According to recent statistics, CEOs tend to distrust marketing. Hyperboles, commercial marketing hype and long-form content don’t resonate with CEOs like they do with other marketing personas. Interestingly, video marketing is one of the most effective ways to capture the attention of a CEO. When filmed creatively and effectively, video says more to the CEO […]

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Forget the Meeting: Use Video to Speak to the CEO

Video Marketing: How to Reach the CEO

According to recent statistics, CEOs tend to distrust marketing. Hyperboles, commercial marketing hype and long-form content don’t resonate with CEOs like they do with other marketing personas. Interestingly, video marketing is one of the most effective ways … [Read More...]

Get Found Online: Local SEO Strategies for Lawyers

Local SEO for Law Firms: The Do’s and Don’ts

Our lives can change in the blink of an eye. A car accident, burglary, or decision to divorce can happen in just a few seconds. Life’s most difficult road bumps often require legal counsel. Today, potential clients turn to the Internet to research law firms … [Read More...]

Increase Revenue: eCommerce Techniques that Drive Sales

Boost Order Size: Tactics for eCommerce Businesses

Between product recommendations, follow up emails, and the use of attractive product videos, there are many ways to boost ecommerce sales. Some specific tactics include incentives, alternative forms of payment, enhanced security, and even offering special … [Read More...]

Be Unique: Branding Your Startup the Right Way

Differentiating Your Startup: Branding Tips

Too often, startups underestimate the importance of consistent branding. Because limited time and budgets are often a top concern for startups, many of these businesses fail to implement successful branding strategies from the very beginning. The stages of … [Read More...]

How eCommerce is Leveraging Print Media to Increase Sales

Print Marketing for eCommerce: Say What?

eCommerce is thought to be a strictly digital business, but should it remain that way? According to top retail giants, the value of print media is greatly underestimated in the eCommerce realm. There are a number of ways print media is already being used to … [Read More...]

Local Search for Franchises: Top Strategies and Benefits

Is Your Franchise Searchable? It Should Be

As more businesses are acclimating to last year’s emphasis on local search, franchises without a local search strategy are at risk of getting left behind. There are a number of search strategies to consider, such as claiming place pages and encouraging online … [Read More...]